Adopting new cloud technologies and online tools is a big piece of the puzzle in a business development strategy. We can communicate online at any time of the day or night, if we have the right systems and applications running effectively. It’s an efficient way to do national and global business. You can provide smart solutions quicker and with less fuss.

Advanced technologies are now having a major impact on how we work. Cloud technology allows people to work remotely anywhere in the world, at anytime of the day. Advanced technologies have inspired people to come up with new ideas and new opportunities. It’s important to remember that the only way to capitalise on the new way; is to not be afraid of it. Adapting to change and adopting technology needs to be balanced with growing a strong team culture to drive a successful business strategy.

Online marketing and social media continue to develop positive relationships, if you have a communications strategy to drive successful initiatives. It’s more than just about promoting business in the online world, it’s about promoting good people. Traditionally that always came in the annual review but now smarter businesses can reward and recognise their team by publicly announcing what a great job they do.

When prospective new clients want to do business with you, they go online to check you out – to find out what sort of people you are, and what sort of people you work with. They might have read your vision and mission statement but now they want to make sure you walk the talk. In real time they now have the opportunity to do so.

Developing a successful business strategy takes into account powerful relationships, internally and externally. The holistic approach with a focus on “we are all connected” is how advanced technologies are making their biggest impact. Progressive accountants promote this new way of connecting as a way to motivate, inspire and connect with others, so they can reach their full potential.